{"product_id":"rolex-day-date-40mm-platinum-228396tbr-ice-blue-dial-sep-2025","title":"Rolex Day-Date 40mm Platinum 228396TBR Ice Blue Dial Sep 2025","description":"\u003ctable style=\"width: 100%; border-collapse: collapse;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eRolex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\u003cstrong\u003eReference #\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e228396TBR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\u003cstrong\u003eModel\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eDay-Date 40mm Platinum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\u003cstrong\u003eSerial #\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e9620XXXX\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\u003cstrong\u003eMovement\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eAutomatic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\u003cstrong\u003eCrystal\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eSapphire Crystal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\u003cstrong\u003eDial\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eIce blue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\u003cstrong\u003eBracelet\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003ePresident Bracelet\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\u003cstrong\u003ePaper Status\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eSeptember 26, 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\u003cstrong\u003eCondition\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eExcellent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\u003cstrong\u003eWarranty\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003e3 Years\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\u003cstrong\u003eCHRONONATION SKU\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003eRX3485-02\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eRolex Day-Date ref. 228396TBR\u003c\/strong\u003e is the pinnacle of luxury watchmaking, representing the most prestigious offering in the Rolex collection. This exceptional timepiece features a \u003cstrong\u003e40mm platinum case\u003c\/strong\u003e with Rolex's signature fluted bezel, combining the ultimate precious metal with the crown's most exclusive complication—the full day and date display that earned this model the moniker \"President's Watch.\"\u003c\/p\u003e\u003cp\u003eThis reference showcases the coveted \u003cstrong\u003eice blue dial\u003c\/strong\u003e, a color reserved exclusively for Rolex's platinum timepieces. The sunburst ice blue finish creates a mesmerizing play of light across the dial surface, while the applied Roman numerals and elegant hands provide perfect legibility against this distinctive backdrop. The day display at 12 o'clock and magnified date at 3 o'clock are seamlessly integrated into the dial's refined composition, creating a harmonious balance of function and beauty.\u003c\/p\u003e\u003cp\u003eAt its heart beats the \u003cstrong\u003eRolex caliber 3255\u003c\/strong\u003e, a next-generation \u003cstrong\u003eautomatic movement\u003c\/strong\u003e featuring Rolex's latest innovations in precision and reliability. This Superlative Chronometer-certified caliber delivers exceptional accuracy and boasts a power reserve of approximately 70 hours, representing the cutting edge of Swiss horological excellence.\u003c\/p\u003e\u003cp\u003eCompleted with the iconic \u003cstrong\u003ePresident bracelet\u003c\/strong\u003e in matching platinum, this Day-Date offers unparalleled comfort and prestige. The semi-circular three-piece links create a distinctive aesthetic that has adorned the wrists of world leaders and tastemakers for decades. Presented in \u003cstrong\u003eexcellent condition\u003c\/strong\u003e with \u003cstrong\u003e2025 papers\u003c\/strong\u003e, the 228396TBR represents the absolute summit of luxury watchmaking and remains one of the most sought-after references among serious collectors.\u003c\/p\u003e\u003cp\u003eEvery CHRONONATION purchase comes with the benefits of our \u003cstrong\u003eElevated Service Program\u003c\/strong\u003e, designed to give you confidence, protection and a seamless luxury experience:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNext-day insured delivery anywhere in the United States, ensuring your timepiece arrives quickly and safely.\u003c\/li\u003e\n\u003cli\u003eAn extended 3-year CHRONONATION warranty offering extended protection and long-term peace of mind.\u003c\/li\u003e\n\u003cli\u003eComplimentary, professionally prepared appraisal suitable for insurance documentation, created by our certified specialists.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you're interested, feel free to request a video via text at \u003ca href=\"sms:6464909300\"\u003e646-490-9300\u003c\/a\u003e or to view it in person, please visit us at our showroom in Midtown NYC, located at \u003ca href=\"https:\/\/maps.app.goo.gl\/HxU1nShf1AsaB4Sd8\" target=\"_blank\"\u003e20 West 47th Street, Suite #701B\u003c\/a\u003e.\u003c\/p\u003e","brand":"CHRONONATION","offers":[{"title":"Default Title","offer_id":53172129104171,"sku":"RX3485-02","price":107350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0059\/5152\/0820\/files\/Rolex_Day-Date_40mm_Platinum_228396TBR_Ice_Blue_Dial_Sep_2025-2.jpg?v=1775767914","url":"https:\/\/www.chrononation.com\/products\/rolex-day-date-40mm-platinum-228396tbr-ice-blue-dial-sep-2025","provider":"CHRONONATION","version":"1.0","type":"link"}