Rolex Day-Date 40mm Platinum 228396TBR Ice Blue Dial Sep 2025

The Rolex Day-Date ref. 228396TBR is the pinnacle of luxury watchmaking, representing the most prestigious offering in the Rolex collection. This exceptional timepiece features a 40mm platinum case with Rolex's signature fluted bezel, combining the ultimate precious metal with the crown's most exclusive complication—the full day and date display that earned this model the moniker "President's Watch."

This reference showcases the coveted ice blue dial, a color reserved exclusively for Rolex's platinum timepieces. The sunburst ice blue finish creates a mesmerizing play of light across the dial surface, while the applied Roman numerals and elegant hands provide perfect legibility against this distinctive backdrop. The day display at 12 o'clock and magnified date at 3 o'clock are seamlessly integrated into the dial's refined composition, creating a harmonious balance of function and beauty.

At its heart beats the Rolex caliber 3255, a next-generation automatic movement featuring Rolex's latest innovations in precision and reliability. This Superlative Chronometer-certified caliber delivers exceptional accuracy and boasts a power reserve of approximately 70 hours, representing the cutting edge of Swiss horological excellence.

Completed with the iconic President bracelet in matching platinum, this Day-Date offers unparalleled comfort and prestige. The semi-circular three-piece links create a distinctive aesthetic that has adorned the wrists of world leaders and tastemakers for decades. Presented in excellent condition with 2025 papers, the 228396TBR represents the absolute summit of luxury watchmaking and remains one of the most sought-after references among serious collectors.

Every CHRONONATION purchase comes with the benefits of our Elevated Service Program, designed to give you confidence, protection and a seamless luxury experience:

• Next-day insured delivery anywhere in the United States, ensuring your timepiece arrives quickly and safely.
• An extended 3-year CHRONONATION warranty offering extended protection and long-term peace of mind.
• Complimentary, professionally prepared appraisal suitable for insurance documentation, created by our certified specialists.

If you're interested, feel free to request a video via text at 646-490-9300 or to view it in person, please visit us at our showroom in Midtown NYC, located at 20 West 47th Street, Suite #701B.